Over one billion Instagram users spend 28 minutes on the platform on average every day. The social media platform sees about 100 million content uploads each day. From this, you can anticipate the number of choices people get on their feeds when it comes to posts. Since you have to capture their attention quickly, your material has to be fascinating and unique. Nearly 84% of uploads tend to be videos because they offer higher engagement rates than images. So you may also try to leverage this. Nowadays, motion graphic videos are in demand. You can specialize in this to become an instant hit with your followers.
Motion graphics include animated or graphic texts to communicate the brand’s messages. They often have voice narration for viewers’ ease of understanding of the textual matters used in a design. To be precise, it demonstrates ideas visually so that audience can quickly pick them. You can combine images, texts, and music in a motion graphic video for a strong communication of any idea. Still, you may wonder what you can do to increase your follower count on the channel. Here are a few suggestions to help you with this.
Simple Design
While a certain level of expertise and experience can come in handy, you don’t have to complicate the design to demonstrate your know-how. Anything that you communicate with ease and simplicity can be more impactful. So there is no point spending lots of effort and time on a design, which anyway tends to have a life of 24 hours. Nevertheless, adding a behind-the-scene breakdown of an illustration in the making with some great stories can increase the appeal. Your posts should be regular. Upload at least one every day for consistency.
Hashtags
Usually, Instagrammers don’t share motion design posts in their network. But you can depend on hashtags to boost your visibility as this is how its algorithm also works. Adding about 30 hashtags in the caption or first comment can be advantageous to your posts. Some motion graphic designers use fewer hashtags too. No matter what you do, focus on relevant general hashtags for your content. To find them, you can use the free hashtag generation tool. A few common hashtags are #motiongraphics, #animator, and #motiondesign. If there is a client’s permission, you can add branded hashtags also.
Everyday Engagement
Your account can be famous when you keep sharing your project each day and engage people. Participate in communities with similar interests to widen your reach. At the same time, you can check Instagram followers from time to time to make your profile look stronger. Please make sure they are genuine active users. Otherwise, Instagram can suspend or block your account on the ground of suspicion. you can check Instagram Story Viewer using Imginn.
Branding and Personality
Every account owner knows that it is critical to have an individual style. In the initial days, you may not understand what personality can be suitable for you. But you have to discover an aesthetic style with time to present a coherent story before your audience. It allows them to differentiate you from others and follow your posts. And when you do this, avoid copying anybody else. You have to be original in your approach. The Instagram audience tends to be way smarter and can quickly find you out.
Themes
Pop culture and holidays can be some of the best things you can cash on around the year. If you choose a holiday mood, keep your artwork ready so that you can push it at the right time. Besides, pop culture is another exciting domain. You can pick events from television, concerts, movies, and others. These can bring you plenty of traffic.
Carousels
Carousel is a little slider that allows you to view a post equipped with multiple photos and videos. These are quite popular on Instagram for their ability to make any content look incredible. When you incorporate this into a post, you get an opportunity to depict different stages of the project with shots of aftereffects, inspiration sources, and so on.
So, these are a few things that you can do at your end to get success. These videos usually require a smooth flow of all the elements, such as music, texts, pictures, voice-over, etc. The audience should get the value out of it. If you achieve this, you have nothing to worry about; you can use this combination of graphic design and animation to impress anyone, no matter whether they are clients or admirers. Also, avoid adding too many elements as it can be distracting for the viewers.
It can seem like tremendous work. But if you use your account and creativity smartly, you can cross all the barriers and become successful. Hence, focus on the theme and personality. In the end, you can draw a lot of benefit from your endeavors.