When anyone thinks of ranking on the top positions and SEO tips, the first thing that comes to mind is Google. However, apart from Google, there are many other platforms where you want to get found by your customers and make more sales. One such popular and the biggest platform is Amazon and there are millions of sellers registered on this platform that sell a wide range of products.
If you are also an Amazon seller and wondering how to make more sales without burning cash in paid ads, we have got you covered. Amazon is a very broad platform where you will find a lot of niches and product categories. And, there are hundreds of sellers competing to appear on the first page. So, it becomes important to know how to rank better on Amazon and do more sales.
Amazon is different from Google
Amazon’s search algorithms and patterns are way different than Google or any other search engine. On Google, people have various intentions behind their queries. Some are informational, navigational, transactional, and more. But on the other hand, Amazon is a pure selling platform and the search type is only transactional.
It simply means if a visitor is searching for something on Amazon, then they will either buy straightaway or they are planning to buy. There is nothing in between these two sentiments on Amazon. And, for those who don’t know, Amazon has a dedicated algorithm for searching and ranking their products for better search experience.
Amazon calls its bespoke search algorithm as A9 and there are no ranking signals available from Amazon officially as Google does. So, if someone is wondering that ranking products on Amazon would be easier, then they might be wrong. However, there are some tried and tested high-performance tips that you can implement and thrive on Amazon.
Performance and relevance
When we talk about the ranking factors that help certain products do a better job on Amazon, then you can divide them into two major categories — performance and relevance. So, we will have a look at all the factors that come in these two categories.
Relevance based factors:
Relevance is more oriented towards the user experience on Amazon. How comfortable and confident a user is feeling while buying the product will come under relevance.
Product title
Your product’s title plays a major role in ranking on better positions. What kind of information you are providing in the title is important to rank on top positions. Make sure you are using the primary keyword in your title so that users can find them with ease. Wherever possible, include the brand name in the title, along with colour, and other vital details.
Other backend keywords
Apart from the keyword that you have used in the title, there are a few more opportunities that Amazon provides to the sellers. In the product’s backend, you will find that you have 5-6 more slots where you can put more keywords related to your product. Each slot has a 50-character limit which is the goldmine if you use it well. One pro tip you need to keep in mind is that don’t repeat any of the keywords.
Brand field
Your product’s brand field is visible over the title of your product and it is linked to the search results that lead to other products from your brand. So, when you list your products on Amazon, make sure you have not made any spelling mistake and the brand name is accurate. Most people search for products by brand name, so it’s crucial to make no mistake here.
Product description
Here comes the field that gives you plenty of options for taking a lead from the competitors. In the description field of the product, try to include as much as possible vital and relevant information about that product. Include proper bullet points, mention all specifications and technical details about the product. It will help the buyers to understand the product in a much better way.
Many sellers use the default description that comes with the product in some cases. But, to get one level up from other sellers, you need a custom, error-free and precise description that can help you sell more in less time.
Performance-based factors
Once you optimize your inventory with all the relevance-related factors, now it’s time to have a look at the performance-driven signals. These signals are important to gain a competitive edge over others.
Product’s pricing
This is the most crucial thing that you need to focus on winning the Amazon seller race. Hundreds of sellers are offering the same product at different costs. For pricing, first, conduct quick research over the price on Amazon. Check for how much your competitors are selling the same product as yours. If you are selling a product which is of high price then others, then there are chances that you will sell fewer units. The trick here is to understand the competitive price range.
You don’t have to reduce your margins drastically, but you need to be competitive to others such that Amazon will rank your products. It makes no sense in going out of the Amazon market and lists the products at higher prices.
Product images
There are already guidelines provided by Amazon for uploading the images. The images should be 1,000 pixels or larger in either height or width. This is because when the users scroll over the image, it should not get pixelated. Make sure the product is visible clearly on your listing and it’s not cluttered.
Amazon reviews
The more positive reviews you have, the more products you will sell online. Most people read and consider reviews before buying any product. So, to be on the safe side, it’s better to try for achieving as many as positive reviews for your products. Don’t write fake or spam reviews on your own products as it will negatively hurt your rankings.
These were the top tips for ranking on the higher positions on Amazon and sell more. Follow these tips and gain a competitive edge over other sellers.
About Author –
With over 13 years of experience as a leader in digital marketing, Mansi Rana is Managing Director of EZ Rankings – SEO Reseller. Passionate about all things data; providing actionable business intelligence in digital, future tech; and venture bubbles categories for everyone, everywhere.