Like many industries, real estate agents rely on social media to help spread the word about their businesses and bring in new clients. Platforms like Instagram, Facebook, Twitter, and even TikTok make it easier to reach your audience. The key is knowing what to post. There are dozens of ideas, of course, but these five real estate social media posts are an excellent way to start your online presence and test the waters.
- New Listings
Streamline marketing efforts by posting your new listings on Instagram, Facebook, and Twitter. Chances are you have plenty of followers looking to buy and some who may decide to buy because you happen to list a property that’s perfect for them. Include key details, such as bedrooms and bathrooms, a blurb about the home, professional photographs, and a link to your official website listing. It’s also okay to “humblebrag” a bit if you recently sold a nice home or sold one with a record closing time. It shows you’re good at your job.
- Real Estate News
Buyers and sellers alike want to keep up with the real estate world. Think beyond the basics of when it’s a buyer’s or seller’s market. Consider sharing information about changes in home loans, finding the right home, and so on. If you can, focus on both local and national news headlines. Share your thoughts or a quote from the story when you share it to entice followers to click on the link.
- Community Events
Potential clients are as interested in the neighborhood as they are the home itself. Use your social media to highlight popular businesses and community events in neighborhoods where you have listings. Consider fairs, farmers’ markets, bookstores, cafes, and other family-friendly places that your potential clients may be interested in.
- Client Testimonials
Showing happy clients builds trust in potential ones. Post pictures and testimonials of people you’ve sold homes to in front of their new house or even living their daily lives. If you are truly ambitious, you can interview your current and former clients and link your social media post to a blog post that shows the entire interview.
- Memes
Whether it’s a 20-something buying his first home or an empty nester who is looking into downsizing, one thing is certain: practically everybody loves memes. Businesses from all types of industries have capitalized on this form of communication and gaining client interest with them, and you can, too. A quick search for “real estate memes” brings up dozens of images that are suitable for all types of clients. The caveat is not to overdo it. A few memes a week shows your fun side, but too many could make it seem like you never take your job seriously.
You’re an expert in your field, which means you likely already have a busy work schedule each day. If you can’t find time to manage social media on your own, consider hiring a professional. Many marketing agencies offer a full range of real estate marketing materials to help you social media stand out and your listings sell.