When it comes to online advertising, social media platforms are the best place to start any type of marketing strategy. More than a billion people use social media and millions of them use it every day. Due to such an active user base, it is easier for businesses to find potential customers through ads. Facebook, alone, has over 1.6 billion users with more people joining every day.
Facebook has been here for more than 15 years and it still strives as one of the most active social media platforms. No other social media even comes close to Facebook in terms of users. According to Statista, Facebook is at the top with 2,740 million active users, followed by YouTube and WhatsApp who has 2,291 and 2,000 million active users respectively. By advertising on Facebook, you will be able to reach and connect with many potential customers and readers sharing an interest in your niche.
In the age of technology, if you are trying to sell anything, the internet is where you go. A huge part of Netizen population spends their time on social media platforms such as Facebook, Twitter and Reddit.
Each platform has its advertising system and comes with its own rules, regulations and functionalities. Facebook has many features especially for advertising In this article, we will share 10 reasons why you should use Facebook for advertising.
1. Facebook ads are cheap and cost-effective
Let’s be honest. Advertisement can bring results but usually, they suck all money out of your wallets. Sometimes, you won’t be able to make any profit with these ads which make investing in ads risky. Facebook ads are cheap and won’t be heavy on your finance. Statistically, Facebook is also proven to be a better media platform for ROI (Return of Investment) for both B2B and B2C companies.
So, if you are having a tight budget and want to make the most out of it, Facebook Ads is the way to go.
2. Find customers easily
Facebook Ads let you target specific audiences which will have higher chances of interacting with your ad based on different criteria such as demographics, location, etc. You can try entering different details and see which one converts more engagement into clicks. You can target lookalike audiences who are similar to the audience you already have.
3. Create Brand Awareness
One of the first few steps all businesses take is to create brand awareness. Your business’s name and logo speak a lot about it. It creates the first impressions on your audience. With more brand awareness, people will start to recognise your business and feel positive about it.
Facebook Ads help you promote products, deals and other information helping you create brand awareness among your target audience. Let’s say, for example, a potential customer saw your brand ad about Mobile Covers. When he decides to buy a mobile cover, he will remember your brand name.
4. Huge Pool of potential customers
Facebook has over a billion users and, that’s, a lot of potential customers. Your customers are available on Facebook, that’s why you should be too. Business pages are good to have but Facebook’s organic views are dead. So, Facebook Ads are the only way to reach customers and get leads.
5. Easily manage Ads
When you think about Facebook Advertising, you probably imagine a team of Facebook Advertising Agency working on sets of data and other complicated stuff. Many new businesses do not try advertisement because of low budgets and hiring an ad agency can cost a lot. Do not worry, Facebook Ads and easy to manage and cheap. Facebook makes managing ads an easy task with many tools available such as “lookalike audiences”.
6. Gets your ad ready in just a few mins
Facebook does not take hours to set up your advertisements. The method is quick, simple and easy-to-follow. You do not need any technical skills to set up these ads. In just a few mins, your advertisement will be up and running and you will see the clicks and engagement rising.
7. Organic Reach on Facebook is dead
Let’s say, your business page has 10,000 likes and followers but are you getting any click or engagement from them. As we mentioned earlier, Organic Reach on Facebook is dead. Even if you are posting on your page frequently, the chances of those posts appearing on your audience’s timeline are just getting low every year. Advertisements are the new method to share content with your followers. You will be able to reach both your old and new audience using these ads.
8. Boosts Website Traffic
Facebook Ads will bring amazing quality traffic to your website. Your ads will only be shown to the audience who are interested in your content. By creating a clickable ad which is linked to your website, your website will see an increase in daily views and visitor count. Gaining views through Facebook ads is easy and cheap and efficient since you are only targeting a specific group of users.
9. Call Buttons: The best way to see Ad on Mobile
More than 50% of users use Facebook on their smartphones. By making your ad appealing to the audience, you will be able to turn them into leads.
Call Buttons have made it easier to capture leads. There is no need for you to create ads in the old way. People rarely click on ads leading to different sites. With more users using smartphones daily, ads on phones are the better choice. Smartphone users will see an ad and click on the call button and, that’s it, now you have a lead.
10. People use Facebook for hours
Facebook is all about liking and sharing things with your friends and family. But, even such simple tasks can get you hooked to this social media platform.
People spend almost an hour or more of daily lives browsing Facebook. In this time, they encounter many ads and even click on them. Your audience is available somewhere on Facebook. All you have to do is find them which can easily be done through Ad settings.
Conclusion
Facebook has grown and became a powerful social media platform in this past decade. Facebook provides the biggest opportunities for new businesses in terms of ads and exposure. Facebook is too big to be ignored by anyone. If your business is new or old, it does not matter. All types of businesses can profit from the advertisement.
We hope this article helped you in learning more about Facebook Ads and advertising.